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416-887-5160

Privacy Policy

Effective Date: June 5, 2025

At Pureté Medical Spa, your privacy matters. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit our website or interact with our clinic — whether you're browsing, booking an appointment, or signing up for offers. We comply with all applicable privacy laws, including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

1. What Information We Collect

A. Personal Information

We collect the following personal information when voluntarily provided by you:

  • Full name

  • Email address

  • Phone number

  • Birth date (for medical bookings)

  • Appointment details and service interests

  • Billing and payment information (via secure third-party providers)

  • Health or skin concerns (if disclosed via intake forms or consultations)

B. Technical Information

We automatically collect non-identifiable data such as:

  • IP address

  • Browser type and device used

  • Pages visited, time on site, and referral source

  • Interactions with forms and site features

We use cookies, tracking pixels, and tools like Google Analytics, Meta Pixel, and session replay software (e.g. Hotjar) to gather this data.

2. How We Use Your Information

We use your data to:

  • Book and manage appointments

  • Communicate with you (confirmations, reminders, updates)

  • Provide personalized treatment recommendations

  • Respond to inquiries

  • Process payments and issue receipts

  • Offer promotions, newsletters, or educational content (only if you opt in)

  • Improve website experience and advertising effectiveness

All email and SMS communications comply with Canada’s Anti-Spam Legislation (CASL). You can unsubscribe anytime.

3. Marketing and Automated Communications

If you sign up or request information, we may send:

  • Exclusive offers or promotions

  • Post-treatment care tips and education

  • News and announcements about Pureté Medical Spa

We use marketing platforms such as Klaviyo or similar, which may collect analytics like email open rates and click behavior. These platforms are contractually bound to protect your data.

You can opt out at any time by clicking the "Unsubscribe" link in our emails or contacting us directly.

4. Cookies and Tracking Technologies

Cookies are small text files used to enhance your browsing experience. We use them to:

  • Remember user preferences

  • Analyze site usage

  • Provide retargeted advertising (e.g., Google Ads, Facebook Ads)

You can disable cookies in your browser settings, but this may limit site functionality.

5. Disclosure of Your Information

We do not sell your personal information.

We may share it with trusted third parties when necessary to:

  • Operate and manage our clinic (e.g., booking software, payment processors)

  • Deliver email marketing (e.g., Klaviyo, Wix Ascend)

  • Analyze web traffic (e.g., Google Analytics)

  • Comply with legal obligations or respond to lawful requests

All partners are bound by confidentiality and data protection agreements.

6. Data Storage and Security

Your data is stored securely using:

  • SSL encryption

  • Password-protected systems

  • Limited employee access

  • Secure third-party platforms with data encryption at rest and in transit

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute protection but take all reasonable steps.

7. Your Rights Under PIPEDA

You have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Withdraw consent for further use

  • Request deletion of your data (except where legally required to retain it)

To exercise these rights, contact us at info@puretehealth.ca.

8. Data Retention

We retain your personal data only as long as necessary to:

  • Provide services

  • Meet regulatory and legal obligations

  • Resolve disputes and enforce our policies

Medical information may be retained in accordance with Ontario's health record-keeping laws.

9. Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal information from children. If we become aware of such data, we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time to reflect legal or operational changes. The effective date at the top will always show the most current version. Please review it regularly.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Pureté Medical Spa
📍 Etobicoke, ON, Canada
📧 info@puretehealth.ca
📞 416-887-5160

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